When you start a business, one of your most pressing needs will be to find effect ways to market your company, products, or services. This can be a mind-boggling undertaking for a new company. Newspaper advertising isn't nearly effective today as it was just a decade ago because readership has dropped significantly because the Internet keeps pace with the latest news so much better. Television commercials are very expensive, and it is difficult to know whether you are reaching your target market.
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